WildernestSample
Monthly Performance Report · Outdoor Gear · Amazon + Shopify · May 2026
Revenue was climbing across a Shopify store and an Amazon storefront, but true margin was invisible. COGS, blended ad spend, and FBA fees lived in separate dashboards, so nobody could say what a month actually netted.
We pooled Shopify, Amazon SP-API, and the three ad platforms into one monthly view: a profit bridge from revenue to net, channel mix, campaign efficiency, and an inventory-cover table with reorder flags.
The team caught SKUs trending toward stockout before they went dark and surfaced a margin leak in Amazon Sponsored Products that had been hiding inside blended ACoS.
Revenue landed at $57,859 (+9.8% MoM) with net profit at $13,364 and blended ROAS 5.3x. Watch: 1 SKU is below reorder cover; restock before the next shipment window.
- Amazon$24,301 · 42%
- Shopify$33,558 · 58%
| Channel | Campaign | Spend | CPA | CVR | 6-mo |
|---|---|---|---|---|---|
| Amazon | SP - Category | $2,839 | $19.05 | 7.6% | |
| Amazon | SP - Branded | $2,358 | $11.07 | 8.3% | |
| Shopify | Meta - Prospecting | $3,087 | $20.04 | 7.9% | |
| Shopify | Google - Shopping | $3,006 | $15.91 | 8.7% |
| SKU | On Hand | Sold (30d) | Days of Cover | Lead Time | Status |
|---|---|---|---|---|---|
| WN-TENT-2P | 10 | 99 | 2.9 | 7 | Reorder now |
| WN-PACK-40L | 73 | 88 | 24.9 | 10 | OK |
| WN-BAG-20F | 72 | 79 | 27.3 | 14 | OK |
| WN-STOVE-01 | 109 | 96 | 34.1 | 21 | OK |
| WN-BOTTLE-32 | 135 | 79 | 51.4 | 30 | OK |